App Store Optimization (ASO) is the process of improving an appβs visibility in stores like Google Play and the Apple App Store to increase organic downloads. With over 5 million apps available, ASO is essential for standing out.
β Keyword Optimization β Use relevant keywords in the app title, subtitle, and description.
β App Title & Description β Make them clear, keyword-rich, and engaging.
β High-Quality Screenshots & Videos β Showcase the appβs value visually.
β User Ratings & Reviews β Encourage satisfied users to leave positive reviews.
β Frequent Updates β Keep your app fresh and bug-free.
β Localization β Optimize listings for different languages and regions.
β App Category Selection β Choose the most relevant category for better discoverability.
If you're launching a fitness tracking app, optimize it with keywords like "workout tracker," "calorie counter," and "step counter" while ensuring your visuals demonstrate the appβs functionality.
β Effective ASO increases organic downloads and reduces user acquisition costs.
Marko Tadic
iOS Developer
Previously at
Aleksandar Nikolic
iOS Developer
Previously at
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